"Elegant demeanor creates the world" is much more than just a slogan for the Cadillac XT5. We bring it to life through a comprehensive spiritual resonance between our brand, outstanding young individuals who drive the world forward with their remarkable creativity, and our consumers. This includes pioneers such as Easton LaChappelle, the inventor of bionic robotic arms, avant-garde artist Gianna Paniagua, and life scientist Laura Deming.

Together, we create a full spectrum of inspiration and connectivity.