CADILLAC XT5
THE BEATS OF MANHATTAN
Inspired by the love story between the renowned writer Dostoevsky and his stenographer, the stenographer falls in love with the writer while assisting him in completing his great work, and the writer, in turn, finds solace and completes his masterpiece through the power of love.
The protagonist is an aspiring musician living in New York City, facing repeated setbacks that make him contemplate giving up on his passion for music. His girlfriend, however, firmly believes in his talents and assures him of eventual success. But conflicts arise in the lows, leading to arguments and mutual hurt.
Finally, during one heated argument, they part ways. The girl takes her Cadillac XT5 for a drive, meandering through the streets and alleys of Manhattan, synchronizing with the distinctive rhythm of the city and the unique 9-speed transmission of her Cadillac XT5. This fusion gives rise to an unprecedented new rhythm. She records her experience of the new rhythm and sends it to the creatively drained musician.
The musician, inspired by the recording, discovers a fresh wave of inspiration and creates music that embodies the essence of the city of Manhattan. His work catapults him to tremendous success.
The girl witnesses the musician's triumph and feels genuinely happy for him. She continues driving forward, seeking the rhythm of her soul.
Cadillac XT5 - Elegant demeanor creates the world.
Project Date: 2019
On-Air Location: Lunch in China Shooting Location: NEWYORK, USA
Creative: Kent Lu
Agency: McCann China
Cadillac CT6
Cadillac Branding
Cadillac CT6 Supercurise
Cadillac XT4
Cadillac XTS I
Cadillac XTS II
Cadillac ATS-L
Cadillac Olympics
Cadillac XT5 II
Cadillac New Year