CADILLAC BRAND
What is good technology? It shouldn't be cold and distant. Instead, it should be warm and human-centered. It should always be there to take care of us, yet exist invisibly, allowing us to freely express our emotions without worries. This is Cadillac's technological philosophy. It guides us to break through one technological barrier after another, enabling us to unleash our passion fully.
Cadillac
Project Date: 2019
On-Air Location: Lunch in China
Creative: Kent Lu
Agency: McCann China
Cadillac CT6
Cadillac XT4
Cadillac XT6 Supercurise
Cadillac XT5 I
Cadillac ATS-L
Cadillac XT5 II
Cadillac XTS II
Cadillac XTS I
Cadillac Olympics
Cadillac New Year