CADILLAC BRAND

What is good technology? It shouldn't be cold and distant. Instead, it should be warm and human-centered. It should always be there to take care of us, yet exist invisibly, allowing us to freely express our emotions without worries. This is Cadillac's technological philosophy. It guides us to break through one technological barrier after another, enabling us to unleash our passion fully.

Cadillac

Project Date: 2019
On-Air Location: Lunch in China

Creative: Kent Lu
Agency: McCann China

Cadillac CT6

Cadillac XT4

Cadillac XT6 Supercurise

Cadillac XT5 I

Cadillac ATS-L

Cadillac XT5 II

Cadillac XTS II

Cadillac XTS I

Cadillac Olympics

Cadillac New Year