CADILLAC XT4

A lightweight SUV specifically designed for young people, the abundant power helps us unleash our youthful vitality even more. Generation Z they have slowly become the backbone of society. They are more likely to excel in their interests and efforts, earning admiration from everyone. With its excellent power and natural attributes of an urban SUV without boundaries, the Cadillac XT4 and our young generation ignite this youthful world.

Project Date: 2019
On-Air Location: Lunch in China Shooting Location: Los Angeles, USA

Creative: Kent Lu
Agency: McCann China

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