CADILLAC CHINESE NEW YEAR
The new year marks the farewell to the old and the embrace of the new, symbolizing a fresh start where everyone makes wishes for the coming year. A courageous start, daring to dream and act, heralds a better future. All greatness originates from a courageous beginning.
Project Date: 2017
On-Air Location: Lunch in China Shooting Location: China
Creative: Kent Lu
Agency: McCann China
Cadillac CT6
Cadillac XT4
Cadillac XT6 Supercurise
Cadillac XT5 I
Cadillac ATS-L
Cadillac XT5 II
Cadillac XTS II
Cadillac XTS I
Cadillac Branding
Cadillac New Year