CADILLAC CHINESE NEW YEAR

The new year marks the farewell to the old and the embrace of the new, symbolizing a fresh start where everyone makes wishes for the coming year. A courageous start, daring to dream and act, heralds a better future. All greatness originates from a courageous beginning.

Project Date: 2017
On-Air Location: Lunch in China Shooting Location: China

Creative: Kent Lu
Agency: McCann China

Cadillac CT6

Cadillac XT4

Cadillac XT6 Supercurise

Cadillac XT5 I

Cadillac ATS-L

Cadillac XT5 II

Cadillac XTS II

Cadillac XTS I

Cadillac Branding

Cadillac New Year