As Cadillac's flagship sedan, the CT6 embodies our interpretation of the brand spirit: "Elegant demeanor creates the world."

We have sought out five iconic landmarks to encapsulate the essence of this renowned American automotive brand on this continent. These landmarks represent the spirit of ambition, exploration, innovation, style, and brave American attitude.

Throughout our creative process, we journeyed across the East, West, South, and North of this nation. Through a series of films, we aim to explain the birth of a new American luxury spirit to consumers.