CADILLAC OLYMPICS
The Olympic Games, as a globally acclaimed sporting event, capture the attention of the entire world. Athletes from different countries and regions compete in the Olympics, surpassing one human limit after another. Behind these accolades and glory, Cadillac focuses on that brave moment when they first began. Just like the spirit of Cadillac, all greatness originates from a courageous start.
Project Date: 2018
On-Air Location: Lunch in China
Creative: Kent Lu
Agency: McCann China
Cadillac CT6
Cadillac XT4
Cadillac XT6 Supercurise
Cadillac XT5 I
Cadillac ATS-L
Cadillac XT5 II
Cadillac XTS II
Cadillac XTS I
Cadillac Branding
Cadillac New Year