CADILLAC OLYMPICS

The Olympic Games, as a globally acclaimed sporting event, capture the attention of the entire world. Athletes from different countries and regions compete in the Olympics, surpassing one human limit after another. Behind these accolades and glory, Cadillac focuses on that brave moment when they first began. Just like the spirit of Cadillac, all greatness originates from a courageous start.

Project Date: 2018
On-Air Location: Lunch in China

Creative: Kent Lu
Agency: McCann China

Cadillac CT6

Cadillac XT4

Cadillac XT6 Supercurise

Cadillac XT5 I

Cadillac ATS-L

Cadillac XT5 II

Cadillac XTS II

Cadillac XTS I

Cadillac Branding

Cadillac New Year