CADILLAC SUPERCRUISE

The latest Cadillac Super Cruise system enables hands-free driving, allowing drivers to remove their hands from the steering wheel. Renowned Chinese celebrities, Ma Dong and Liu Wen, endorse our new Cadillac, and through a series of questions and answers, they deeply emphasize the courage required to succeed – the willingness to let go and strive wholeheartedly. "The greatness comes from a bold start!"

Project Date: 2019
On-Air Location: Lunch in China Shooting Location: China and USA

Creative: Kent Lu
Agency: McCann China

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